Stéphane Durand
The Fontenille tribe, hotels that combine luxury, calm and authenticity
Fontenille Collection: sharing well-chosen luxury
Some brands are born from a business plan. Fontenille Collection, on the other hand, was born of love at first sight. In 2016, Frédéric Biousse and Guillaume Foucher acquired Domaine de Fontenille, a charming Provencal bastide, with the idea of creating a family home.
Success story of a collection of singular hotels
From this first stone, laid almost by chance, emerged the duo's own vision of luxury hotels, tinged with sensitivity and hedonism. In just eight years, the two founders have given birth to a singular collection of auteur homes, from Tuscany to Minorca, via Hossegor and Marseille. Behind this success story lies a duo with profiles as contrasting as they are complementary. A Centrale graduate, Frédéric Biousse cut his teeth in the upper echelons of luxury and fashion - at Cartier, then Printemps, before piloting the success of SMCP (Sandro, Maje, Claudie Pierlot) and co-founding the Experienced Capital fund. Guillaume Foucher comes from the art world. A historian by training, with a background in the Louvre and Orsay, he founded his own contemporary gallery in 2009, before applying his aesthetic sensibility to the hotel industry. Together, they are sculpting hospitality in their own image: elegant without being stuffy, epicurean yet eco-responsible, and always deeply rooted in the local area. Each of their twelve addresses has its own identity, while respecting the soul of the place and the authenticity of the terroir. Fontenille Collection, now the first French hotel group to be awarded the "Société à Mission" label, is ploughing a rare furrow in the hospitality landscape: an adventure led by two men who prefer being to appearing, and who have recently managed to surround themselves perfectly.
Fontenille Collection attributes
At the helm of Fontenille Collection since 2022, Linda Hazi breathes new life into the brand. Coming from the world of luxury and retail, she brings with her an international expertise, an expert eye and a singular sensibility that will enable Fontenille to evolve without betraying its DNA.
Under her impetus, the collection of houses is expanding into new territories, without ever losing its core identity. In Brittany, the Sphinx manor house in Perros-Guirec has been transformed into an exceptional hotel: Les Bassans, overlooking the sea and the Seven Islands archipelago in an Art Deco style.
By 2026, a new address will open in Aix-en-Provence, consolidating the brand's Mediterranean roots. Here again, the challenge will be more than just architectural or hotel design: it will be to invent a place of experiences and emotions, in close connection with the local heritage and environment, for the whole family, including our four-legged companions.
In each address, fun and immersive programs have been designed for children in partnership with Minois and OMY: natural care, coloring, games and mascots punctuate the stay of the little ones, while on the animal side, a top-of-the-range welcome is reserved for dogs with travel kits, embroidered cushions and handmade bowls.
Hospitality designed for the whole family, in the broadest sense.
For whom?
Lovers of nature and simple luxury who like to travel with their inner circle, keep their feet on the ground and enjoy the local heritage.
Why does Plume love the Fontenille Collection?
At Plume, we appreciate this way of embodying a luxury that doesn't seek to impress, but rather to touch and create memories
Each home is conceived as a family home, where art, nature and a taste for beauty meet with simplicity to welcome friends.
At Plume, we like to be rooted in the regions, whether the vineyards of Luberon, the shores of Brittany, or the hills of Chianti, as long as each location preserves and respects the beauty of the landscape and the originality of the place.
At Plume, we love the aesthetic sensibility, nurtured by craftsmanship and history, that gives each address a singular identity, and the generosity we share: permaculture vegetable gardens, kitchens inspired by local produce, educational gardens for children.
At Plume, we love the idea of luxury that breathes the rhythm of the seasons, elegant but never stuffy, epicurean but attentive to the environment.
Fontenille is not just a collection of hotels, it's an invitation to create memories, travel in beauty, and celebrate life with those you love.
Fontenille Collection's three signature hotels
Pieve Alde, if I were told the story of Tuscany
Halfway between Florence and Siena, in the heart of the Chianti region, Pieve Aldina embodies the soul of Tuscany at its most poetic. Set in the hills above Radda, this former summer residence of the bishops of Siena has been transformed by Fontenille Collection. The Italian art of living according to Fontenille Passing the large stone porch, you discover a
Domaine de Primard, magic on the outskirts of Paris
Who said that before the Eure, it wasn't the Eure anymore? Certainly not Domaine de Primard, an 18th-century mansion set on the river and hidden between rose gardens, forests and blossoming orchards. The former home of Catherine Deneuve, this estate resurrected by Frédéric Biousse and Guillaume Foucher embodies an art of living between nature and culture, classicism and originality.
Domaine de Fontenille: the essence of the collection
It was in the heart of the Luberon, in Lauris, that the first address in the collection was born, almost a decade ago. The Domaine de Fontenille embodies the elegance of a discreet luxury, rooted in the land and open to art. This singular place is much more than a hotel: it's a house inhabited by
