Stéphane Durand
Maisons Pariente: a heritage of boldness and hospitality
Maisons Pariente: from fashion to hospitality
It's only a short step from ready-to-wear to luxury hospitality, especially when a passion for style and exceptional places runs through your veins. It all began in the 1970s for Patrick Pariente, founder of the Naf Naf brand, which established itself as one of the great names in French ready-to-wear. After selling the group in 2007, he turned to real estate, before writing a new family chapter with the creation, alongside his daughters Leslie and Kimberley, of Maisons Parientea collection of 5-star hotels combining family spirit, French elegance and a contemporary vision of luxury.
Since the first founding experience with L'Apogée in Courchevel in 2013, the brand has established itself as a singular and committed player in the high-end hotel sector. In less than a decade, Maisons Pariente has developed a strong identity, recognizable in each of its four establishments: Crillon le Brave in Provence, Lou Pinet in Saint-Tropez, Le Coucou in Méribel and, most recently, Le Grand Mazarin in Paris.
A family hotel concept in which each house is conceived as a universe in its own right
The common thread? To the cold uniformity of international luxury, Maisons Pariente opposes a warm art of entertaining, a daring choice in a sector that is often a little cautious when it comes to assertive aesthetics. Behind this success lies an agile family structure, where each project is embodied.
Attributes of the Pariente Houses Tribe
A duo of chic, shock and charm, Leslie Kouhana and Kimberley Cohen breathe a resolutely contemporary family dynamic into Maisons Pariente. Trained in finance and real estate, Leslie started out with the Unibail group before joining the family business in 2005. There, she piloted major projects, structured teams and developed cutting-edge expertise in the hotel sector, confirmed by the creation of L'Apogée in Courchevel in 2013. Today, she is President of the Group, ensuring the solidity of its long-term vision. Kimberley honed her aesthetic sensibility between New York and Los Angeles, where she studied at the Fashion Institute of Design and Merchandising. After initial experience in fashion and seasonal rentals, she joined the family adventure in 2015 and became artistic director of Maisons Pariente. From the olfactory signature to the universe of the rooms, she shapes the singular identity of each location. Together, the two sisters orchestrate a model where intuition and exacting standards go hand in hand. We can't wait to discover their next collections.
For whom?
Travelers who like to combine luxury with a bold aesthetic statement.
Why Plume loves the Maison Pariente tribe
Maisons Pariente unites luxury and hospitality around an art of living, its own, and succeeds in the rare challenge of creating hotels that don't look like hotels, establishments that are truly unique in their kind.
Each address is an embodied place, conceived as a home with a strong identity, not standardized. You can feel the hand, the vision and the aesthetic courage of a family that dares to take a stand, far from smooth, interchangeable luxury.
Each hotel has its own universe, its own style, its own visual emotion, and proposes an aesthetic audacity.
The sense of detail is found in the noble materials, the atmospheres, the lighting, the antique objects; nothing is decorative, everything is narrative.
Hospitality is embodied: you are welcomed as a guest, not as a customer.
Luxury is warm, authentic, sensory, rooted in its territory, never ostentatious.
The family vision affirms a brand that assumes a signature, not a marketing strategy.
This is exactly what Plume likes: places that tell a story that makes you want to come back.
Maisons Pariente's three signature hotels
Le Grand Mazarin: the soul of the Marais, five-star version
Stéphane Durand For its first hotel in Paris, Maisons Pariente has set up shop in the heart of the Marais, a historic and vibrant neighborhood that embodies both the elegance of old Paris and the creative effervescence of today. The first Parisian hotel of the Maison Pariente tribe It is here, at the corner of Rue de la Verrerie and Rue des Archives, that
Le Coucou Méribel: Alpine spirit revisited
Stéphane Durand In the heart of the 3 Vallées, a setting designed by Pierre Yovanovitch Le Coucou Méribel stands out on the mountainside in Les Allues. At first glance, you might think it's a discreet chalet, but it's actually a 5-star hotel with a personality of its own, spread over ten floors and 12,000 m2, in total harmony with its surroundings.
Crillon le Brave: a 5-star village hotel in the heart of Provence
By Stéphane Durand. The unique charm of a stunning village-hotel Located 40 kilometers from Avignon, at the foot of Mont Ventoux, the Hôtel Crillon le Brave exudes quiet luxury in a picture-perfect setting. This 5-star “village-hotel,” comprising nine historic houses connected by the narrow streets of a preserved hamlet, perfectly embodies the philosophy of Maisons Pariente: to offer
